In San Jose right now, your perfect tenant awaits. They are looking for a property, know what they want, and your home fits the bill perfectly. Only, there's a problem: they haven't discovered your property.
Instead, they do what many tenants do. They compromise and choose the next best option.
You can avoid that scenario by taking a proactive approach to your property marketing. Here is what you should include in your marketing strategy.
Great Photos
San Jose is a competitive market, so your property listing must stand out. That starts with striking photos. Use a professional to help you get some quality shots of your property.
These photos should flatter your home's best interior and exterior features. A professional will also be able to find the perfect lighting to create a warm ambiance. Adding a video tour of your property is also a great idea.
SEO on Your Property Listings
When you list your property online, you'll want to maximize the chance tenants will discover it. To do that, you'll need to learn some SEO.
That's about using relevant keywords in your property description that tenants might use in their searches. List your property features as well as local amenities. And include keywords related to your neighborhood.
List Your Property on Social Media Platforms
Social media is a great way to market your property and get it in front of hundreds of potential tenants.
Adding your property listing is a good start. But you should also experiment with adding pictures and videos to your property. Ask local friends and acquaintances in San Jose to share your post on their feeds.
You can also provide helpful information like property tips to attract a bigger audience to your account.
If you want to reach a larger audience, pay for some advertising on social media. You only pay for the clicks you receive. So you can try this even with a limited ad budget.
Open House Events
A traditional open house event will allow prospective tenants to see your property firsthand. If you make a great impression, they can visualize themselves living there.
When running an open house, make it a relaxed, welcoming, informal event. Offer refreshments and produce a printout of your property description. Take the time to speak to each visitor to allow them to ask questions.
Attend Networking Events
Getting involved in your community will help you connect with the right people who can introduce you to prospective tenants. So, attend some local networking events.
You'll get to know other people in the local real estate community who can offer advice.
You could also create partnerships with local businesses to help promote your property to their clientele. Making your face familiar to the local community is valuable when building your real estate empire.
Property Marketing: Finding Tenants the Quick and Easy Way
Don't let a great property sit unnoticed on a listing page for weeks or months. If you want to secure a fantastic tenant, try your hand at property marketing.
Or you could reach out to our marketing experts at Provident Property Management. Our experience in San Jose can help you get the most from your marketing and secure the perfect tenant.
